Presenting:
You have created a series of photographs and are ready
to present them in a PDF Presentation just like on a gallery wall.
Your images should relate to each other thematically, tonally and stylistically.
There should be a unity of design to the grouping of images. They should
work together visually as a group from a distance before the viewer
sees the details up close.
You should pay attention
to the relationship between your images and the order they are in. Horizontal
and vertical images can be mixed but take into account the visual impact
they have. A single vertical image sticking up above a row of horizontal
images will attract a lot of attention, make sure it is justified.
Titles:
Titles simply are a way to identify one work from another. This could
be just a number or letter, but that loses the opportunity to entice
the viewers and draw them to the work for closer examination.Your work
should "stand on its own" and provide a strong/meaningful
viewing experience for the viewer. A good title should go beyond a simple
identifier or description and entice the viewer to explore your images
for meaning or relevance. You can title the grouping of images or give
titles to every image or do both. You can break up the presentation
by inserting subtitle slides.
A title that is
clever, plays on words or has a poetic leaning is more effective than
one that tells the viewer what they already have figured out by looking
at the image. You want your viewers to explore and read your photographs.
A simple photograph
of an apple will provoke more thought when titled "Eve's Revenge"
than when the title is "Red Apple".
Artist's
Statement:
The artist's statement is your opportunity to introduce yourself to
the audience and offer insight into your motivations and techniques
behind your work. You use the statement to define what you would like
the observer to get out of your work and create a connection between
creator and viewer.
Your statement can
contain information about you, the artist. You can share biographical
information and information about your background and interests as it
pertains to your work. You basically introduce yourself to the viewer
in the first paragraph.
You can then explain
your interests and motivations as it relates to your images. Why are
you moved to make these images. How you relate to these images. How
you feel these images fit in the spectrum of photographic art, who do
you relate to, what are your influences.
You can finish by
expanding on what the viewer is looking at in your work. What do you
want them to "get" from your photographs. What clues can you
offer to help them understand your message.
The statement should
be concise and doesn't have to "give it all away". A little
mystery is ok. Let your viewers make up their own minds but give them
enough to leave them wanting to see more.
The art should speak
for itself, it should be strong enough to work purely on a visual level.
Your task is to make it even richer with strong/ poetic titles and an
informative and intriguing statement.
properproof.com
Paul Pearce