Focus- Is the image sharp- the appropriate area in focus?
Movement- Is the image sharp or is there evidence of camera shake?
Exposure- Is the image too light or too dark?
Color- Is the color natural or does it have a color cast? (too yellow, blue etc...)
Formal evaluation elements:
Framing- The subject fills the frame in an interesting way- background clutter is managed or eliminated; what is included and excluded?
Placement: The camera angle makes the image more interesting.
Lighting- Light in the image adds to the overall design- good use of shadows.
Subject- The subject is interesting or an ordinary subject is made to look interesting